01 / 04/advertising
Advertising performance.
We acquire traffic, qualified leads and sales with a ROI-oriented model.
6 servicesExplore →
§ 01 · Manifesto
We are obsessed with business results and return on investment. Performance is our speciality.
We work with a test & learn approach: we set up a solid measurement environment, make data-driven decisions, and automate repetitive tasks so we can focus on what matters — delivering tangible results. No superlatives, no promises we cannot keep. Just documented work, month after month.
§ 02 · We are MADS
Measure.
Automate.
Analyse. Iterate.
MADS is not just a name. It is the method: measurement, automation, data analysis and scientific approach. The four letters that govern everything we do.
MMeasurement
A solid measurement environment: every decision starts from verified data, not from perceptions.
AAutomation
Large-scale experiments and automation of repetitive, low-value activities.
DData Analysis
Continuous data analysis to make decisions that make a real difference on the P&L.
SScientific Approach
"Do it wrong quickly" experimentation: small, measured experiments iterated every week.
§ 03 · Services
Four pillars,
one method.
Advertising, SEO, consulting and brand & content. Independent pillars that can work alone or together — enter through one and, when the time comes, the others activate.
02 / 04/seo
SEO & link acquisition.
We build a permanent organic visibility asset: code, structure, content, authority.
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03 / 04/consulting
Digital strategy & advisory.
We analyse the market, digital presence and brand reputation.
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04 / 04/brand-content
Brand & Content that drive performance.
We build the image, content and digital experiences that amplify the return of paid and organic.
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§ 04 · Family
The AI division
is calledMASAI.
When traffic starts arriving from synthetic answers, chat citations and catalogues read by agents, you need a dedicated studio. MASAI is the MADS division specialised in Generative Engine Optimization, agentic commerce readiness and AI-enhanced advertising. Same method, focused on the new search surfaces.
Visit masai.it ↗§ 05 · Clients
Brands that have
chosen us.
We work with profit and non-profit organisations, Italian and international. Every project wins or loses on the numbers.
§ 06 · Certifications
Official partners
of the platforms.
We maintain active certifications on the channels where we invest real budgets. That means priority access, betas, dedicated account managers and continuous training.
- Partner · 2026Top 3% agenzieGooglePremier Partner
- Partner · 2026Marketing & AdsMetaBusiness Partner
- Partner · 2026Bing Ads · SearchMicrosoftAdvertising Partner
- Partner · 2026TV connessa · VideoSky MediaAdvertising Manager Partner
§ 06 · FAQ
FAQ.
The questions we get most often, before a project begins.
MADS is a digital and performance marketing agency specialised in advertising, SEO, strategic consulting and brand & content. We work with companies, startups and organisations that want to grow online in a measurable, sustainable and board-defensible way. We build strategies and deliver business results — not just numbers on dashboards.