Data Driven Design
Redesign of the key pages of the digital product, guided by analytics, heatmaps and A/B testing — not personal taste.
The most important pages of a site or app — homepage, listing, product page, checkout, paywall, signup — are often the ones designed quickly at the beginning and never touched again.
The most important pages of a site or app — homepage, listing, product page, checkout, paywall, signup — are often the ones designed quickly at the beginning and never touched again. Every conversion rate improvement on one of these pages has a compounding effect on all the media spend above. Yet redesign is approached as a creative exercise, decided "by gut feeling" or by analogy with competitors, without a measurement methodology or a test plan. The result is a site that changes often but converts only marginally more.
- 01UX/UI audit of key pages with heatmaps, session recording and funnel analysis
- 02Identification of priority "leak points" by economic impact
- 03Redesign in Figma with documented A/B variants
- 04Acceptance criteria and design tokens for handoff
- 05Front-end implementation via coordinated dev partner (or handoff to internal team)
- 06A/B test setup post-go-live and results analysis at 4-6 weeks
Measurable conversion rate lift on key pages, a more robust design system to prevent regressions, and design decisions supported by data.
Another 2 services in Brand & Content.
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