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§ 01.04 · Advertising

LinkedIn Ads B2B

B2B lead generation, ABM and sponsored content for long sales cycles and high deal values.

§ 01 · The problem

LinkedIn is the most expensive B2B channel in the world: you pay €8-15 per click and €150-400 per MQL.

LinkedIn is the most expensive B2B channel in the world: you pay €8-15 per click and €150-400 per MQL. Burning budget is easy. Winning requires precision targeting, copy that speaks to the buyer not the marketer, a clear nurture sequence and a set of offers that ask little of the contact but deliver a lot to sales.

§ 02 · What is included
  1. 01Audience builder for ICP: company size, industry, seniority, group membership, tech stack
  2. 02ABM strategy with matched audience, contact list and company list
  3. 03Sponsored content + thought leader ads + optimised lead gen forms
  4. 04Cross-channel nurture sequence: LinkedIn + email + Meta/Google retargeting
  5. 05Conversation Ads and Message Ads on high-value segments
  6. 06Reporting with CRM matching: lead -> SQL -> opportunity -> closed revenue
§ 03 · Output

A LinkedIn channel integrated with your CRM that generates qualified MQLs, shortens the sales cycle and contributes to measurable pipeline deals.

Indicative timeline
Setup 5-7 weeks, ongoing management
§ Next step

A brief.
A quote.
A call.

We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.

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