Meta Ads
Facebook and Instagram with data-driven creative, clean audience signals and server-side CAPI.
§ 01 · The problem
After iOS 14.
After iOS 14.5 and Meta's continuous policy changes, the average advertiser has lost visibility into real conversions. They trust a platform that measures itself. The truth is that Meta performance today depends 70% on creative quality and the cleanliness of the signal you send.
§ 02 · What is included
- 01Server-side Conversion API with deduplicated events and match quality score above 8/10
- 02Pixel + CAPI setup with event prioritisation, advanced matching and first-party data ingestion
- 03Creative strategy based on existing feed audit and creative testing framework (4x4x4)
- 04Campaign structure Advantage+ Shopping / lead form, audience seed and controlled placements
- 05Systematic creative A/B testing: hook, copy, format (UGC, reels, carousel, static)
- 06Reporting with incrementality test, geo holdout and modelled attribution
§ 03 · Output
A Meta account that keeps performing even when industry benchmarks deteriorate, because we're winning on signal, creative and test discipline.
Indicative timeline
Setup 3-5 weeks, ongoing management
§ 04 · In the same pillar
Another 5 services in Advertising.
- 01Google AdsSearch, Performance Max, Shopping and YouTube. Full-funnel optimisation across the entire Google network.
- 02TikTok AdsSpark Ads, Video Shopping Ads and culturally on-target creative. TikTok as a performance channel.
- 03LinkedIn Ads B2BB2B lead generation, ABM and sponsored content for long sales cycles and high deal values.
- 04Conversion Rate OptimizationMore conversions from the same traffic. Continuous testing on pages, forms and purchase flows.
- 05Influencer MarketingEnd-to-end managed creator campaigns — scouting, brief, production, paid amplification and measurement against business KPIs.
§ Next step
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.