Analytics & tracking
GA4, Server-Side GTM, Conversion API, dashboarding. Reliable measurement in a post-cookie world.
§ 01 · The problem
Without a solid tracking setup, every marketing decision is a shot in the dark.
Without a solid tracking setup, every marketing decision is a shot in the dark. GA4 is complex, Conversion APIs require server-side work, dashboards multiply and nobody trusts the data. The result: budgets allocated by gut feeling, attribution that does not add up, meetings where everyone arrives with a different number.
§ 02 · What is included
- 01GA4 implementation with custom event taxonomy, content grouping and enhanced e-commerce
- 02Server-Side Google Tag Manager on Cloud Run / Stape for clean events post-iOS
- 03Conversion API for Meta, TikTok and LinkedIn with deduplication via event_id
- 04Data layer specification for the dev team: events, parameters, naming conventions
- 05Looker Studio / Power BI dashboards with CFO, CMO and CRO views calibrated by role
- 06Data governance: data dictionary, ownership, new-event request process
§ 03 · Output
A measurement system you can trust. The numbers add up, the dashboards get used, and decisions are made on data — not on opinions.
Indicative timeline
6-10 weeks
§ 04 · In the same pillar
Another 4 services in Consulting.
- 01Digital strategyVision, objectives, channels, KPIs. A coherent and fundable digital strategy.
- 02Digital touchpoint auditAn end-to-end evaluation of all digital touchpoints: website, app, social, advertising, email.
- 03Competitor analysisPositioning, share of voice, pricing, content, advertising. Know your competitors to outperform them.
- 04Customer experience designCustomer journey mapping, pain point identification, and design of the moments that matter.
§ Next step
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.