Competitor analysis
Positioning, share of voice, pricing, content, advertising. Know your competitors to outperform them.
§ 01 · The problem
Most competitor analyses stop at screenshots of rival websites and a couple of freemium tools.
Most competitor analyses stop at screenshots of rival websites and a couple of freemium tools. They are produced once and then forgotten. Understanding a market properly requires a living analysis: content, ad libraries, organic share of voice, pricing, positioning, momentum.
§ 02 · What is included
- 01Mapping of direct competitors, indirect competitors and substitutes
- 02Positioning analysis: messaging, pricing, value proposition, stated target audience
- 03Organic share of voice: comparative rankings, topical coverage gaps, link velocity
- 04Advertising analysis: Meta/TikTok ad libraries, estimated spend, creative patterns
- 05Public product and sales metrics analysis (reviews, app stores, marketplaces)
- 06Strategic summary with defensible differentiation opportunities
§ 03 · Output
A strategic brief that tells you where to play, where not to play, and what to do in the next 6 months to gain market share.
Indicative timeline
4-5 weeks
§ 04 · In the same pillar
Another 4 services in Consulting.
- 01Digital strategyVision, objectives, channels, KPIs. A coherent and fundable digital strategy.
- 02Digital touchpoint auditAn end-to-end evaluation of all digital touchpoints: website, app, social, advertising, email.
- 03Customer experience designCustomer journey mapping, pain point identification, and design of the moments that matter.
- 04Analytics & trackingGA4, Server-Side GTM, Conversion API, dashboarding. Reliable measurement in a post-cookie world.
§ Next step
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.