The MADS method is simple, repeatable, documented. The same 4 phases — Audit, Strategy, Build, Run — applied to all 4 pillars: advertising, SEO, consulting. One for each letter of the acronym. Discipline is what separates a project that keeps growing from one that stalls after three months.
Four letters, four principles. Not a slogan: the way we make decisions, allocate budget and say "no" to anything that cannot be measured.
A solid measurement environment: every decision starts from verified data, not from perceptions.
Large-scale experiments and automation of repetitive, low-value activities.
Continuous data analysis to make decisions that make a real difference on the P&L.
"Do it wrong quickly" experimentation: small, measured experiments iterated every week.
The phases repeat identically across every pillar: audit to understand your starting point, strategy to decide where you want to go, build to construct what is needed, run to execute and iterate every day — with a weekly, monthly and quarterly review built into the phase.
30-minute stand-up with the client team. What we did, what we are testing, what we decide by Friday. No 20-slide status reports.
A concise 3-page report covering KPIs, decisions made, test results and the plan for the coming month. Open it, understand it, file it.
Executive business review with management. We revisit the roadmap, decide what to accelerate, pause or pivot. The contract renews here — no penalties, no lock-ins.
Send us a message. The first call is free: we will leave with either a proposed intervention or an honest recommendation on what to do — even without us.