Skip to content
§ 01.03 · Advertising

TikTok Ads

Spark Ads, Video Shopping Ads and culturally on-target creative. TikTok as a performance channel.

§ 01 · The problem

TikTok is still treated as a "branding showcase" when it has become a fully-fledged performance channel, especially in B2C.

TikTok is still treated as a "branding showcase" when it has become a fully-fledged performance channel, especially in B2C. The problem isn't the platform: it's that few advertisers know how to build native creative, read the TikTok Pixel and manage bidding and budget as aggressively as the channel demands.

§ 02 · What is included
  1. 01TikTok Pixel + Events API setup with deduplication and monitored match quality
  2. 02Spark Ads campaigns with creator whitelisting and first-frame optimisation
  3. 03Video Shopping Ads (VSA) with product feed and auto-generative creative
  4. 04Creative production: native-first brief, hook in 1 second, captions and trend signals
  5. 05Lowest-cost vs cost-cap bidding, budget pacing and progressive expansion
  6. 06Reporting with TikTok Attribution Manager + incrementality test on geo split
§ 03 · Output

A TikTok channel that acquires at a CPA in line with (or below) Meta, fuelled by native creative that the audience recognises and clicks.

Indicative timeline
Setup 4-6 weeks, ongoing management
§ Next step

A brief.
A quote.
A call.

We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.

Let's talkAll services