Google Ads
Search, Performance Max, Shopping and YouTube. Full-funnel optimisation across the entire Google network.
§ 01 · The problem
Cost-per-click keeps rising and margins keep shrinking.
Cost-per-click keeps rising and margins keep shrinking. Most Google Ads budgets are burned on queries that don't convert or on overly broad match types. Without a clean account structure and a precise SQR, lookalike and conversion-path analysis, ROAS stays stuck.
§ 02 · What is included
- 01Full account audit: campaign structure, keywords, ad groups, ad quality and conversion events
- 02SKAG/STAG restructuring, negative keyword exclusions, segmentation by commercial intent
- 03Enhanced conversion tracking setup + Server-Side GTM for clean data even post-iOS
- 04Performance Max with dedicated asset groups, audience signals and placement listening
- 05Calibrated automated bidding (tCPA, tROAS, Maximize conversions) with CPC guardrails
- 06Weekly reporting with SQR review, opportunity score and testing roadmap
§ 03 · Output
Account rebuilt with clear logic, solid pixel and tracking, and a monthly test plan that improves ROAS week after week.
Indicative timeline
Setup 4-6 weeks, ongoing management
§ 04 · In the same pillar
Another 5 services in Advertising.
- 01Meta AdsFacebook and Instagram with data-driven creative, clean audience signals and server-side CAPI.
- 02TikTok AdsSpark Ads, Video Shopping Ads and culturally on-target creative. TikTok as a performance channel.
- 03LinkedIn Ads B2BB2B lead generation, ABM and sponsored content for long sales cycles and high deal values.
- 04Conversion Rate OptimizationMore conversions from the same traffic. Continuous testing on pages, forms and purchase flows.
- 05Influencer MarketingEnd-to-end managed creator campaigns — scouting, brief, production, paid amplification and measurement against business KPIs.
§ Next step
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.