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§ 01.06 · Advertising

Influencer Marketing

End-to-end managed creator campaigns — scouting, brief, production, paid amplification and measurement against business KPIs.

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§ 01 · The problem

Working with creators is still the most direct way to reach a qualified audience using the platform's native language.

Working with creators is still the most direct way to reach a qualified audience using the platform's native language. But the noise is enormous: most influencer campaigns fail because of poor scouting choices (vanity metrics instead of real engagement), briefs that are too rigid and burn the creator's authenticity, no paid amplification of the content and measurement based solely on view counts. Result: sponsored posts that age within 48 hours and business KPIs that don't move.

§ 02 · What is included
  1. 01Creator scouting with professional tools (audience quality, fake follower analysis, brand fit)
  2. 02Fee negotiation, contracts and usage rights (whitelisting, dark posting)
  3. 03Strategic brief + creative freedom for the creator (the combination that works)
  4. 04Production coordination, content review and approval
  5. 05Paid amplification via Meta Spark Ads, TikTok Branded Content, LinkedIn Thought Leader Ads
  6. 06Tracking via UTM, dedicated discount codes and windowed attribution
  7. 0730/60-day report with incrementality and contribution to business outcome
§ 03 · Output

Creator campaigns measurable against revenue (not just engagement), a reusable creative library for paid, and creator relationships that extend beyond a single campaign.

Indicative timeline
Setup + scouting + production 4-6 weeks, live publishing 2-4 weeks, report at 30 and 60 days from go-live.
§ 04 · In the same pillar

Another 5 services in Advertising.

See the whole pillar →
← Previous serviceConversion Rate OptimizationMore conversions from the same traffic. Continuous testing on pages, forms and purchase flows.Next service →Google AdsSearch, Performance Max, Shopping and YouTube. Full-funnel optimisation across the entire Google network.
§ Next step

A brief.
A quote.
A call.

We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.

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