Digital strategy
Vision, objectives, channels, KPIs. A coherent and fundable digital strategy.
§ 01 · The problem
Many companies do digital marketing on autopilot: a bit of SEO, a bit of Meta, the occasional newsletter, because "everyone does it".
Many companies do digital marketing on autopilot: a bit of SEO, a bit of Meta, the occasional newsletter, because "everyone does it". Without a strategy that connects business objectives to channels and KPIs, the investment is fragmented, does not scale and cannot be defended in front of the CFO.
§ 02 · What is included
- 01Kick-off workshop with stakeholders to align vision and real constraints
- 02Market, segment and buyer persona analysis based on primary and secondary data
- 03SMART objective setting and cascading OKRs for the next 12 months
- 04Channel and tactic selection using fit-to-objective x cost-to-scale criteria
- 05Business case with investment, milestone KPIs and expected ROI
- 06Executable 12-month roadmap with clear ownership and review milestones
§ 03 · Output
A digital strategy that management understands, the team can execute, and the CFO can defend in the boardroom.
Indicative timeline
6-8 weeks
§ 04 · In the same pillar
Another 4 services in Consulting.
- 01Digital touchpoint auditAn end-to-end evaluation of all digital touchpoints: website, app, social, advertising, email.
- 02Competitor analysisPositioning, share of voice, pricing, content, advertising. Know your competitors to outperform them.
- 03Customer experience designCustomer journey mapping, pain point identification, and design of the moments that matter.
- 04Analytics & trackingGA4, Server-Side GTM, Conversion API, dashboarding. Reliable measurement in a post-cookie world.
§ Next step
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.