Digital touchpoint audit
An end-to-end evaluation of all digital touchpoints: website, app, social, advertising, email.
Digital touchpoints have grown over the years in a disorganised way: an ageing website, social channels managed by different agencies, advertising across 5 platforms with overlapping budgets, email marketing on a legacy tool.
Digital touchpoints have grown over the years in a disorganised way: an ageing website, social channels managed by different agencies, advertising across 5 platforms with overlapping budgets, email marketing on a legacy tool. Without an integrated view of the entire digital customer journey, optimising any single piece achieves very little.
- 01Full mapping of digital touchpoints: owned, paid, earned, shared
- 02Customer journey audit: from first touch to last purchase and beyond
- 03Heuristic evaluation of website, app, configurators and checkout
- 04Social presence audit: content, engagement, reputation, dark social
- 05Audit of active advertising programmes and the email/marketing automation ecosystem
- 06Prioritised summary with quick wins, medium-term projects and re-architecture recommendations
A clear map of your digital ecosystem, with priorities ordered by impact and a sustainable sequence of interventions.
Another 4 services in Consulting.
- 01Digital strategyVision, objectives, channels, KPIs. A coherent and fundable digital strategy.
- 02Competitor analysisPositioning, share of voice, pricing, content, advertising. Know your competitors to outperform them.
- 03Customer experience designCustomer journey mapping, pain point identification, and design of the moments that matter.
- 04Analytics & trackingGA4, Server-Side GTM, Conversion API, dashboarding. Reliable measurement in a post-cookie world.
A brief.
A quote.
A call.
We reply within 1-2 business days with targeted questions or with a proposed approach. No pitch, no gimmicks.