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Advertising Specialist
Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.
What you will do
- 01Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
- 02Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
- 03Continuous optimisation on CPA, ROAS and lead quality
- 04A/B testing on creatives, audiences and landing pages (CRO)
- 05Product feed management and Merchant Center for e-commerce campaigns
- 06Clear and readable reporting for the client
Requirements
- 013-4 years managing paid campaigns with real budgets
- 02Solid experience with Google Ads and Meta Ads
- 03GA4 and conversion tracking
- 04Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
- 05Native Italian, good English
- 06Test & learn mindset, results-oriented
Nice to have
- 01E-commerce experience (Shopify, WooCommerce)
- 02Server-side tracking / CAPI, Merchant Center and feeds
- 03TikTok Ads, LinkedIn Ads B2B
- 04CRO skills and landing page optimisation